Outsource Marketing Solutions blog

David Meerman Scott is a multi-tasker

Today I "attended" Marketingprofs.com Digital Marketing World Spring 2009 : Free Virtual Conference and it was AWESOME!
It was like a webinar on steroids - good steroids.

I facebooked it.
I tweeted it.

I even showed my daughter the super cool website when she got home from school.  She loved the virtual exhibit hall (so did I.)

I watched/listened to some really great speakers - Katie Delahaye Paine (@kdpaine), Paul Dunay and David Meerman Scott just to name a few.

David Meerman Scott, just so you know, I am a big fan of his - he writes GREAT marketing stuff - was stapling during his webinar.  Once you figured out what exactly the noise was, it was pretty funny.  There were some other random noises, too, but I have no idea what they were.  Something to do with collating, I think.

Anyway, I was surprised when the moderator apologized for "technical difficulties" prior to the live question and answer portion because it was totally obvious that it was a stapler and nobody would admit it! 

Why not?

It's seems an odd decision when the whole conference was attended by bloggers, tweeters, facebookers, etc., The cutting edge crowd when it comes to social media marketing and they were talking/tweeting/facebooking/blogging about it while it was happenings so why not face up? I don't think anyone thought it was a bad thing for him to be stapling, it clearly didn't interfere with the content or the strength of his presentation - I, for one, was pretty impressed and I am DYING to know what it was that he was stapling?????

So, will DMS tweet the truth about the stapling?

There's no holding (back) the Mayo now!

The Mayo Clinic wasn’t sure what to expect from social media when it gave it a test run four years ago.

Things like iPods, MySpace and blogs had exploded onto the social scene, and businesses were looking to cash in. But the health care industry had other considerations, and more rules to play by.

The interest was not exclusively marketing and advertising, but rather how to use the technology to transform the access, delivery and dissemination of health information. And then there were other issues like patient confidentiality and related privacy issues.

Mayo started with a podcast, largely unsure of what it was doing. There was no staff dedicated to new media, so a few of the public affairs employees hastily podcasted a 60-second broadcast radio feed normally provided to radio stations.

Then they waited. Then they watched as a few listeners grew to some 76,000 in one month. They knew they were on to something.

Mayo Clinic has come a long way in just a few years, since adding a Facebook page with more than 3,000 friends, a YouTube channel with videos of doctors talking about illness, treatments and research, a health blog for consumers and another for media to improve the process of medical reporting. It’s also creating “secret groups” on Facebook to connect patients to others with similar illnesses, an area it hopes to expand in the future.

But that’s just the tip of the iceberg in the brave new world of Health 2.0.

The Internet in its infancy, or 1.0, was all about accessing information.
Think WebMD.

But where Web 2.0 describes the onslaught of user-generated content like Wikipedia or Yahoo Answers, Health 2.0 is defined by the use of social software and its ability to promote collaboration between patients and the rest of the medical industry.

Having a company Web site is so five years ago.

Social media — the umbrella term for blogs, social networks, photo video and podcasts, and other user-generated mediums — is the new era. And the possibilities are seemingly endless.

Try a virtual existence in Second Life. The Centers for Disease Control, Partners HealthCare System and CIGNA Corp. all have active pilots to test scenarios and study behavior in the virtual world.

Then there’s Medscape, a social network for doctors that has a format similar to MySpace or Facebook and includes 100,000 physicians. It’s similar to its predecessor, Sermo, and both are exclusive to verified physicians.

Nemours, the Jacksonville-based children’s health system, has used social media in the process of creating its upcoming hospital in Orlando.

It established a blog for its family user group to make recommendations on the design of the hospital, which breaks ground next month.

Nemours also has a two-year-old viral media campaign featuring parent testimonials and podcast speeches by Chief Executive David Bailey.

Read the rest

The greatest casualty is being forgotten.

Watch this.

Hospitals Ailing in Their Web Marketing Efforts: Study

That's the findings of a new report from Oneupweb, which analyzed the online marketing initiatives of 19 healthcare organizations recognized by U.S. News & World Report as the "Best Hospitals Honor Roll."

"We were surprised to some extent," says Carly Desmet, director of marketing for Oneupweb. "But traditionally hospital are behind the times when it comes to their marketing initiatives."

The report, which looked at factors such as the use of SEO, showed that 63% of the hospitals studied have little presence online. Criteria used included general, medical, local and Spanish keyword searches.

"Hospitals are missing an opportunity to educate potential patients about their services and facility," says Desmet, noting that in particular they need to beef up not only their local search terms to reach neighboring communities but their general medical search rankings as well.

Of the 19 hospitals, only 37% had a blog and 47% had podcasts. Hospitals need to get on the social bandwagon, Desmet notes, to interact with patients and offer ways for people to rank the facility online.

California's Stanford Hospital and Clinics came out on top in Oneupweb's rankings, thanks to high local search rankings. There is room for improvement though, notes Desmet, citing the organization's lack of social media offerings.

The bottom two in the report were also in California—Ronald Regan UCLA Medical Center and Cedars Sinai Medical Center, both in Los Angeles.

Source

Check out the Heritage Medical Corp. Channel on YouTube

Scheck & Siress Works That Web 2.0

Scheck It Out...

David Rotter, CP - Scheck blogger.

Love it.

One question.  David - why aren't your credentials (CP) listed?

Have just one hand? This snail-inspired keyboard might help

This is from the Dvice blog.

"Despite being inspired by a snail, this keyboard concept, named the Caracol, would be great for amputees and just regular keyboarders alike.

It looks a bit like a snail and uses a rotating keywheel. The keywheel has a 5:1 gearbox so it will rotate with ease, allowing the keys to rotate onto your fingers for typing. Each key on the keywheel is omnidirectional so users can input three different letters with one key. The combination of the easy rotating and limited finger movement could also increase typing speeds.

The applications for an idea is practically endless. It could be used simultaneously with a mouse for photo or video work, or it could be a great solution for those with limited movement in a hand. It could likely reduce carpal tunnel as well."

Now, if you can't piggyback on the snail inspired keyboard...

Google plus Cleveland Clinic equals eCleveland Clinic MyChart

From Business Insurance online.

Web search company Google Inc. is collaborating with Cleveland Clinic to pilot an exchange of data that puts patients in charge of their own medical records.

The health care industry has been trying to usher in a paperless era for more than a decade, holding out the promise that electronic medical records would bring significant cost savings.

Today, only a tiny minority of hospitals and primary care physicians use electronic medical records.

Google said it chose the Cleveland Clinic because it is one of the relatively few health institutions with an electronic system in place. Its eCleveland Clinic MyChart stores medical records of 100,000 patients.

"The partnership with Google is an example of true innovation in health care which brings value to patients and providers," said Delos M. "Toby" Cosgrove, M.D., President and Chief Executive Officer, Cleveland Clinic, and member of the Google Health Advisory Council. "As the volume of medical information available to patients increases, it becomes more important for doctors and patients to use this information in a way that empowers the patient to be more collaborative with their care providers."

READ MORE

Spellcheck Is For Sissies (or... got typos?)

Okay, maybe not sissies, but it's not for O&P and by O&P, I mean (anything to do with) orthotics and prosthetics.

Right now, my spell checker is underlining orthotics.  And I know how to spell it correctly.

What if I didn't?

I might use:

orthodics
orthotiks
orthotist
orthoticist
orththoses
orothoses

or

prosthetiks
prosthetik
prostheticist
prosthetocist
prostetist

None of these words are spelled correctly. 
So what?

People don't always know how to spell what they are searching for.
They don't always pay attention to their typing either.

Think about it.
When was the last time you typed something incorrectly into a search engine?

Link Love

www. Invafit21.com loves AskElizabeth.net.

Vielen Dank, Invafit21.com!

The site is in German but you can translate using BabelFish.com