I gave a talk in Florida at the FAOP meeting and in Texas at the TAOP meeting on Blogs, Podcasts, Wikis, Microsites, Lenses and Email Newsletters: Using Today's Web Technology to Maximize Your Marketing Reach.
I know it's a long title but, if you're talking about stuff that people are unfamiliar with, it doesn't hurt to have a long title.
Basically, the talk was about Web 2.0 applications and how to use them in your O&P business.
Why?
Everybody's doing it.
Even the newspapers.
I got this article recently from Online Media Daily's email newsletter.
"A new study of newspapers' Web offerings shows that online video has
become a nearly ubiquitous feature offered by major U.S. publications.
The Bivings Group study, which analyzed the Web offerings of the top
100 newspapers according to Fas-Fax data from the Audit Bureau of
Circulations, found that 92 of the largest newspaper sites now offer
video, a 31 percent jump from a year ago. Their video sources are
varied: 39 papers offer original video content, 26 use video from the
Associated Press, 13 use video from local news outlets and 10 papers
use at least two types of video content on their site.
The
study found that use of other online features increased in nearly every
category, too. Ninety-seven of the 100 papers offer RSS and text feeds,
while 95 have at least one reporter blog. Forty-nine papers have
podcasts, compared with 31 last year, while 44 provide some sort of
bookmarking, compared with just seven last year. The number of sites
requiring users to register also increased to 29, with three requiring
paid subscription after registering. Mobile offerings from U.S.
newspaper publishers are also on the rise, with some 53 papers creating
content specifically for mobile devices.
Newspapers are also adding social media features. The number of papers
permitting user comments rose from 19 to 33, while nearly 25 percent
accept some kind of user-generated content, from videos to photos and
articles. Five papers, including USA Today, The Denver Post and The Washington Post offer social networking on their site..." READ MORE