Outsource Marketing Solutions blog

Covered Breasts

AABCP Efforts Rewarded:
The Prosthetic Parity Act (S.3517) Includes External Breast Prostheses 

Houston, TX -- The American Association of Breast Care Professionals (AABCP) proudly announces the introduction on September 18, 2008 of The Prosthetic Parity Act (S 3517) into the Senate.  S 3517 was Sponsored by Senator Olympia Snowe (R-ME) and Co-Sponsored by Senator Russell D Feingold, (WI), Senator Daniel Inouye (HI),  and Senator Tom Harkin (IA). An historic occasion, with its companion bill HR 5615, S3517 is the first Federal bill to address the diminishing prosthetic device coverage by private insurers.

American Association of Breast Care Professionals

Houston,  June 26, 2008--American Association of Breast Care Professionals (AABCP) is proud and priveledged to annouce the addition of Elizabeth Mansfield and

Outsource Marketing Solutions as a regular contibuter to AABCP's unique Information Center.

 

Outsource Marketing Solutions provides comprehensive information directed to orthotic and prosthetic marketing, business and practice development, public relations, branding, Web sites, e-marketing, brochures, newsletters, direct mail, announcements, press releases, relationship building, cross-selling, networking, conferences, and referrals. Recently released, the first issue of  Mastectomy Marketing Tips, a unique online marketing e-newsletter for the post-mastectomy provider.

Elizabeth Mansfield is the President of Outsource Marketing Solutions, LLC. She is the Marketing 101 columnist for the O & P Almanac and the Marketing Best Business Practices columnist for the O & P Business News and is a frequent presenter at O & P meetings. She is a member of the American Board for Certification in Prosthetics and Orthotics, Inc. (ABC) Public Relations and Marketing Committee. She is President  of the Orthotic and Prosthetic Assistance Fund (OPAF) and on the Advisory Board of Amputees In Motion (AIM), NYC and on the Advisory Panel of The LIVE Event, Stamford, CT. Mansfield has a degree in communications from Boston College and was president and CEO of Altman Prosthetic and Orthotic Center from 1996-2001.

 

The American Association of Breast Care Professionals is a unique national professional organization uniting all breast care professionals, industry vendors, manufactures and retailers under one organization. The AABCP's mission focuses on the provision of accurate aggregated Information and Legislative Advocacy for the Breast Care Industry. The website, www.aabcp.org is a primary source of news, professional information, lobbying efforts and business resources.  Vendor spotlights and access to experts from a variety of fields are also available to the membership.

Mastectomy Marketing Tips

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Been-a-Boob

This is excerpted from the article "Bottom Line Built on Princples" in yesterday's Financial Post.

Janet Cockburn was diagnosed with breast cancer in 1995. A big part of getting on with life after a mastectomy meant resuming her active lifestyle.
In the process of doing so, she and fellow cancer survivors all encountered a similar problem. They could not find a sports bra that fit.
So in 2004, after some prodding from friends and family, she founded Janac Sportswear and set out to make one. Ms. Cockburn, who hails from Burlington, Ont., built a prototype based on her friends' experiences and advice. However, the first test run could best be described as a flop.Laying on a medicine ball, she discovered an unfortunate flaw. "My regular gel prosthesis still stood up... whereas of course my natural breast went flat," recalls Ms. Cockburn. "I fell off the ball laughing because it looked so funny."She went back to the drawing board and returned with what is now her best seller, the Been-a-Boob, a prosthesis that fits inside the bra, providing balance and support.Ms. Cockburn says she is motivated by a desire to make women feel confident about their bodies again after breast cancer surgery. She is a bookkeeper by trade, but it is obvious that for her Janac Sportswear is about more than the bottom line.She built the business slowly with her own money, securing a manufacturer in Hamilton, and approaching her first store in Burlington. She now sells her products in more than 50 retail outlets across the country and two in England.

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If You Really Want To Make a Difference During Breast Cancer Awareness Month

Gal to Gal Walk

Check it out.