OUT with the snail mail...
Traditional direct mail (snail mail) promotions and communications have to be costing you a fortune. They are expensive, time consuming and result in minimal return. Design, printing, mailing. Your list keeps growing (hopefully!) but so do your costs.
If a 2% return is considered excellent, then what's the cost of the response?
Postage keeps going up. And you have no idea if the gatekeeper has let that piece of mail through.
IN with the E (for effective) mail.
Market with your own custom email newsletter.
Email addresses can be segmented into specific groups. Do you sell to orthotists, prosthetists, purchasing agents, mastectomy fitters, administrative staff, IT staff, private practices, hospital-based practices, domestic (USA) or international? Segment your list any way you'd like and have it distributed based on your targets wants and needs.
Pinpoint targeting.
Music to a marketer's ears.
Your email newsletter lets your customers - new, existing and potential - know with just a click if you've got a new product, service or press release that they would be interested in. New courses scheduled? Click. New staff members or salespeople they need to know about? Click.
Repetition. Recognition. You already know how crucial they are to your company's success. Now build on that. You can start - right now.
Advantages
- Tracking
- Targeting
- Timely
- Improves communication
- Builds loyalty, trust and credibility
- Mailing list size doesn't matter - 10 or 1,000 or 100,000 or 500,000 - it all costs the same
- One-time set up cost and inexpensive monthly fee
If those aren't reasons enough, consider this.
"Permission e-mail campaigns are ten times more effective than direct mail campaigns."
(Source: IMT Strategies)