Outsource Marketing Solutions blog

Ossur and Plagiocephaly

Souters has been appointed by international orthotic giant Ossur to promote a number of projects, including flat head syndrome (plagiocephaly).

The Cheadle consultancy will be working with the Manchester-headquartered firm in raising awareness of the condition which effects 1 in 30 babies in the UK.

"We will be taking client case studies to regional media," explained account director Emma Beardsley.

"We have bank of Mums and Dads across the country who are desperately keen to share their stories with other parents. There is a lack of knowledge out there about the condition and the treatments available to parents.

"Unfortunately there is currently no provision for treatment by the NHS so more often than not parents have to fundraise in-order to be able to afford and provide the treatment for their children."

Ossur is one of the companies that has designed such a treatment:

"We have worked with the team at Souters before and have always been very impressed with the results they have generated- they understand what the media wants and have delivered some excellent results for us in the past," added Sherri Lomas form Ossur.

Souters will work with Ossur’s Eindhoven based European marketing team to provide product launch support. It will also copy-write product brochures.

Source

YouAd?

FORT WORTH, Texas – American Airlines is partnering with the American Association of People with Disabilities (AAPD) to create an award honoring the best U.S television commercials featuring positive portrayals of people with disabilities. Together, the two organizations will support and recognize the efforts put forth by companies that feature disabled people in their television advertising in creative and compelling ways.

The contest, set to begin in July, is scheduled to run for several weeks. Companies and agencies will be able to submit their commercials, which will be judged by a panel of experts to determine the best of the group. The final winner will receive a highly-coveted month of free advertising airtime on the American Airlines inflight entertainment system, making the winning commercial visible to the tens of thousands of travelers the airline serves each day.

The American Association of People with Disabilities is the country’s largest cross-disability membership organization with more than 100,000 members throughout the United States.  American Airlines Chairman and CEO Gerard Arpey announced this competition at AAPD’s Annual Leadership Gala in Washington, D.C., on March 4.

Interested?

“I tangled with a corn picker 38 years ago,” he says. “The picker won.”

After investing 200 hours of intricate, detailed work on an instrument, Reedy can’t help feeling a tad sad when a fiddle sells.

“I hate to see them go most of the time,” says Reedy. “Each one of them is different — has a little personality.”

The $2,000 each of his custom fiddles fetch helps ease his separation pangs. He sells them at Celestial Mountain Music in Brevard.

Reedy’s fiddle-making, a hobby the retired chemist took up in 1990, is an amazing feat in itself. Reedy, now 66, lost his left hand in a farm accident. He was 28 at the time.

Source

Texas O&P Fraud

San Antonio, Texas - A Corpus Christi couple and two brothers from the San Antonio area have been indicted for allegedly defrauding Medicare and the Texas Medicaid Program, acting United States Attorney Tim Johnson and Texas Attorney General Greg Abbott announced Friday.

Jeanette Garcia, 43, the owner of Orthopedic Specialists DME Inc., located on the 2200 block of Morgan Avenue in Corpus Christi, and her husband Eleazar (Eli) Garcia, 52, both of Corpus Christi, were indicted by a federal grand jury on March 25, 2009. Also indicted were John D. Martinez, 50, and his brother Frank D. Martinez, 46, both licensed orthotists and owners of San Antonio Orthotics & Artificial Limbs located on the 7200 block of Louis Pasteur Drive in San Antonio, Texas. The indictment is the result of a three-and-a-half-year joint investigation conducted by agents of the Texas Attorney General's Medicaid Fraud Control Unit in Corpus Christi, the U.S. Department of Health & Human Services - Office of the Inspector General and the FBI.

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There are no chips with this SALSA.

This is a great blog on Diabetes and you have to love their acronym!

Diabetic Foot Blog - Southern Arizona Limb Salvage Alliance (SALSA)

Dedicated to amputation prevention and healing in persons with diabetes. For information on diabetes, diabetic foot complications, and the philosophy of caring for people with the disease.

We ALL Need a Winter....Winter's Got Her Own DVD!

Produced by Clearwater Marine Aquarium and Gabby Productions, in conjunction with Harbor Branch Oceanographic Institute and Florida Atlantic University, Winter, The Dolphin That Could! is the amazing story of a strong-willed dolphin and her human caregivers. On December 10, 2005, a distress call was received about a young dolphin that had been tangled in a crab trap in Mosquito Lagoon near Cape Canaveral. A team of rescuers from Clearwater Marine Aquarium arrived soon after and worked to free the dolphin, nicknamed 'Winter' due to the season when she was rescued.

Transported by truck back to the safety of the aquarium, Winter's prognosis was not good…not only was she a young dolphin who needed to be nursing from her mother for several more years, but the extent of her injuries meant a long road to recovery if she managed to survive at all. Over time, Winter's tail began to shed significant amounts of tissue and ultimately it had to be removed. Perhaps the most amazing part of Winter's story is how a team of scientists from Hanger Prosthetics rose to the challenge, developing a prosthetic tail for Winter that would not only allow her to move through the water but would be comfortable against her delicate dolphin skin. The same technology and materials that were used to develop Winter's tail and protect her skin, have since been used to benefit veterans and others that have lost limbs, who found traditional materials were too uncomfortable or limiting for everyday use.

And she's got her own page on the CWA store website.

Ashland-based GlideCycle enables the disabled a fun way to achieve mobility and get some exercise

For about 10 years, while his children played in Rogue Valley parks, Michael Foster sat on the sidelines, often confined to his wheelchair.

But now, thanks to an innovative mobility device made in Ashland, he regularly goes on runs and bike rides with his four kids and his dog.

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Mohammad Malek is heading home for now, but he's taking a few waves first.

Mohammad Malek, a 19 year old from Afghanistan who is here to have treatment after having both his legs blown off by land mines, does his patented headstand as he rides the surf at Seal Beach Monday.

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Temporary Prosthetic Limbs

Industrial designer Tillmann Beuscher has a heart for landmine victims worldwide by thinking up methods on producing cheap artificial limbs that will help keep people mobile. According to Tillmann, his work is a “design of a temporary prosthetic limb to support humanitarian assistance for victims of landmines and worldwide explosive remaining of war.”

Temporary Prosthetic Limbs

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Upcoming Presentations

Here are my 2009 calendar dates.
Let me know if you're going to be at any of these meetings!

Tuesday, April 21st "Taking Charge of Your Practice" at the NYSAAOP meeting Albany, NY

Wednesday, April 22nd "Retain Your Customers With Email Newsletters", HME Expo, Baltimore, MD

Friday, May 1st,"got Facebook? Social Media Marketing Workshop" TAOP meeting, San Antonio, TX

Saturday, May 2nd, "Extreme Makeover, O&P-style", NWCAAOP  meeting, Seattle, WA

Friday, June 12th, "Greening" Your Bottom Line", MWCAAOP, Grand Geneva Resort, Wisconsin

Date and Time TBD, "Top Ten Ways to Master the Art of Customer Retention Marketing", AOPA, Seattle, WA