Need O&P marketing ideas?

Maximize Your Marketing

My Photo

Widget

  • Get this widget from Widgetbox

Outcomes at the Center for the Intrepid - better than anyone expected.

Army Staff Sgt. Chad Jukes, a 23-year-old from Logan, Utah, talks about his prosthetic legs the way some men talk about the cars they drive or dream of owning.

He has one model for walking. It features a foot very similar to the one he lost as a soldier in Iraq. Another, designed for hiking, has a flexible black rubber disc on the end. A third ends in a foot that looks like it should belong to a small child. That variation gives him the rigidity he needs for rock-climbing....READ MORE

According to a study in the Dec. 9, 2004, New England Journal of Medicine, in World War II 30% of those who were injured died, compared with 10% of those hurt in the wars in Iraq and Afghanistan. More recent statistics from the Dept. of Defense suggest that the number is hovering at 13%.

As of May 1, 748 of those injured had lost at least one limb. Burns, vision loss and damaged hearing also are prevalent. Traumatic brain injuries mean that some need to relearn how to read and write.

Source

Medical Identity Theft. The New Frontier For Organized Crime.

From the Willamette (OREGON) Weekly

When FBI special agent Ted Price peered through the window of a dingy brick storefront on Southwest Morrison Street in March, it was what he didn’t see that caught his attention.

The business, called UnimedCorner, claimed to provide ailing seniors with orthotics—braces and other devices to correct foot, joint and back problems.

Price and other federal investigators were skeptical.

On Unimed’s showroom floor, Price saw wheelchairs, motorized scooters, a variety of canes and, on the walls, a selection of amateurish paintings and framed photographs. There was no evidence, however, of the kinds of equipment for which Unimed had billed Medicare nearly $2 million in the previous couple of months.

“I observed wheelchairs and canes through the window but did not see any orthotics in the store,” Price later wrote in a search-warrant affidavit. “It is a sign of fraud that the store is not stocking the items [for which] it is billing.”

By the time Price arrived on the scene, the company’s owner, a shadowy Russian immigrant named Alexandr Shcherbakov, was long gone.

Today, Shcherbakov’s store sits undisturbed. The message light on the phone blinks, dead potted plants droop and a stuffed toy monkey slumps in a glass display case.

And behind the cash register hangs a framed poster of television’s best-known mobsters, the Sopranos.

From interviews and information presented in federal affidavits, it is clear Shcherbakov moved to Oregon to commit a crime elegant and lucrative enough to make Tony Soprano envious: medical identity theft.

Joe Boyer, Price’s boss and the FBI’s senior local white-collar crime agent, stops short of saying the Russian mob is invading the state. But he says the crimes alleged are different from those typically committed here.

“What we haven’t seen in Oregon before is an effort that appears to be this well organized and from outside the area,” Boyer says.

The ease with which Shcherbakov and at least one other Russian in Portland bilked the feds illustrates in part why healthcare costs are soaring.

“Medical identity theft is the new frontier for organized crime,” says Alex Johnson, a former FBI agent who investigates fraud for Regence BlueShield. “Pretty much anybody can set up a mom-and-pop operation and start cranking out claims.”

Someday, most Americans will need a cane, wheelchair, home hospital bed or another of the items healthcare professionals call “durable medical equipment,” or DME.

For those over 64 and without private insurance, there’s a good chance federally funded Medicare will pick up the tab for that equipment. Last year, according to federal statistics, Medicare spent $8.6 billion on DME.

Here’s the way the system is supposed to work: A doctor prescribes a device such as a wheelchair for a patient, who presents his prescription to a DME supplier. The supplier provides the equipment and bills Medicare, which typically pays 80 percent of the cost.

Unlike pharmacists, who fill prescriptions under strict scrutiny of state and federal watchdogs, DME suppliers are lightly regulated....

Like the owner of Unimed, the owner of Quickmed, a young Russian named Amiran A. Abukov, was long gone.

“Abukov left the U.S. for the [former] Soviet Union in late December 2007,” Bonn later wrote in a seizure warrant affidavit.

Abukov and Shcherbakov not only possessed clean records, they left little trace. Public records searches yielded no home addresses, parking tickets, phone numbers or any of the usual fingerprints that law-abiding citizens leave behind. The phone numbers on their business licenses have been disconnected, and neither responded to emails.

(A Washington DMV official confirmed Abukov holds a current commercial driver’s license, but would not provide his date of birth or any other information. Public records show he briefly lived in Renton, Wash., in 2007.)

“They are Russian citizens,” says the FBI’s Boyer. “They came here on student/work visas. They entered the country legally, but while here they ended up as the founders of shell companies that are defrauding Medicare.”

READ MORE

Global Warming, Otto Bock and Turkey

Wenice Wenice Kids, Turkey's largest children's wear manufacturer, has dramatically increased its turnover with a campaign that aims to create awareness for Turkish made articles.

 The aim of the campaign is to encourage production in Turkey and to strengthen the image of Made, said Wenice Kids Chief Executive Officer (CEO) Oktay Özdemir. Those benefiting from the campaign abroad bring mostly Turkish made textiles and chocolate, said Özdemir. Thanks to this campaign, the turnover of all of our stores increased five times.

There are 220 Wenice stores worldwide, said Özdemir.

Wenice, which currently has an annual capacity to produce 1,200 million articles, has made YTL 70 million in turnover this year, Özdemir said. The company, expecting 100 percent growth at minimum this year, aims to increase the number of its stores from 220 to 1,000 by 2010, said Özdemir.

Otto Bock, which has 132 stores worldwide of products for the handicapped, will negotiate with Wenice in March to sell Wenice products at its stores, said Özdemir. Wenice also established the world's first global warming laboratory in textiles to develop thinner fabrics that can be washed with less water, Özdemir said.

Source

CMS, Competitive Bidding and the 70 NEW AREAS

Cms_2 The Centers for Medicare & Medicaid Services on Tuesday announced the 70 new areas across the nation that will be part of the second phase of a competitive bidding program designed to help lower Medicare beneficiaries’ out-of-pocket costs and improve their access to certain high quality durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS).

Ten areas currently participate in the program providing greater beneficiary access to certain DMEPOS, including standard and complex power wheelchairs, walkers, oxygen supplies and equipment, hospital beds and certain devices.

For the list, click here.

Quote of the Day

Paul Grundy, M.D., IBM's director of health care, technology and strategic planning, called primary care the "only hope" for fixing the broken U.S. health care system. He said that IBM and other large employers are engaged in a "full-court press" in Washington, promoting primary care as the foundation on which the nation's health care system must be rebuilt. That system must encompass quality, performance and value, he added.

"When I'm asked (in Washington) what system of payment we should have when we go forward," Grundy said, "my answer is, 'It is irrelevant until you have a foundation. If all I can buy is an amputation for my diabetic employee -- but I can't buy care to prevent that amputation, Mr. Congressman, it doesn't matter if it's paid for out of public or private funds.'"

He's right and it's a great quote but it would've been more accurate if he'd said

"If all I can buy is an amputation for my diabetic employee -- but I can't buy care  to prevent that amputation OR buy a prosthesis for them after the amputation, Mr. Congressman..."

The American Academy of Family Physicians is in the process of rebranding their organization.
 Gotta love a tag line that actually says something.
Marketing gold star to the AAFP!

STRONG MEDICINE FOR AMERICA

Aafp_2






"What family physicians need from the Academy has changed -- and the Academy is transforming itself in response.

That need can be summed up in one word: advocacy. Members are in crisis and want a champion in Washington and with insurers, employers, opinion leaders and the American public. The Academy will be that bold champion, kicking off a two-year, multimillion-dollar strategic initiative to represent members with assertive actions, forceful language and a new brand identity to telegraph the change. The initiative launched this week here at Assembly and subsequently will roll out to all members."

I went back and looked at O&P organizations. 
Here they are.
What do YOU think?

AAOP - Professionals Advancing Care Through Knowledge
AOPA - Serving the O&P Field for 90 Years
NAAOP - Your Voice for Professional O&P Patient Care
ABC - Setting Standards for Quality Orthotic, Prosthetic and Pedorthic Care
BOC - The Advantage is Experience

HealthVault.com

"Microsoft Corp. on Thursday launched a Web site HealthVault.com that lets people store medical information online, moving into a consumer health care business targeted by Google Inc. and other technology players...

...The Web site also incorporates HealthVault Search, a specialized medical search engine to tap into the growing base of consumers who are increasingly turning to the Web to find health information....

Technology and health companies for years have promised to change the industry by cutting waste and linking providers, insurance companies and patients in technologically safe ways. But without widely agreed standards or even a broad move toward electronic records, most offices are still filled with paper, frequently frustrating patients...

...Microsoft said it plans to reach out to doctors, hospitals and health services companies to build Web applications to work with HealthVault. It's a strategy similar to how it encouraged other technology companies to build applications on top of its Windows operating system."

Source

Hint. It's the Everlasting Gobstopper of Marketing

A book.
It can last forever.

According to Raintoday.com, publishing a business book can help you improve your brand, generate more clients and charge higher fees.

Excellent segue.....

"The military textbook entitled Care of the       Combat Amputee will help healthcare providers better understand the needs of soldiers who have lost a limb in combat.  Scheduled for publication in 2008, the military textbook will give doctors, prosthetists, and occupational therapists the knowledge they need to serve this growing patient population..."

Who's writing it?  CLICK HERE.

Fire Breaks Out at Challenged Athletes Foundation (CAF) Office in Sorrento Valley

Fire Creates Big Loss For Charity

POSTED: 1:24 pm PDT September 23, 2007
UPDATED: 1:30 pm PDT September 23, 2007

SAN DIEGO -- A fire burned the office building of the Challenged Athletes Foundation, just one month before its biggest fundraiser of the year.The blaze broke out Saturday afternoon at the foundation's office in Sorrento Valley.The foundation helps disabled athletes reach their athletic dreams by supplying them with sports prosthetics and other equipment.

READ MORE

Opening Day

Army Opens New Rehab Center for Amputees

   By  PAULINE JELINEK

WASHINGTON (AP) — War veterans who have lost a limb will relearn tasks like shooting a weapon, driving a car or rappelling down a cliff at a new rehabilitation center opening at Walter Reed Army Medical Center.

The 31,000 square-foot facility will offer state-of-the art physical therapy and occupational therapy, sports programs, virtual reality systems and training with prosthetics to help troops regain a range of abilities, said Walter Reed spokeswoman Lori Calvillo.

It opens Thursday at the Army's hospital in northwest Washington, which has treated some 500 vets who have lost limbs or function of a limb in the wars in Iraq and Afghanistan...READ MORE

Frost & Sullivan: Lower Extremity Prosthetics Market

This research service covers the lower extremity prosthetics market in the

United States

. Further, market dynamics and revenue forecast and analysis, and competitive landscape have been discussed for each of the segments mentioned above.
Deliverable Type: Market Engineering Research
Date Published:

10 Sep 2007

HB 5615 Federal Prosthetic Parity Bill

Google search

  • Google

    WWW
    askelizabeth.typepad.com

January 2009

Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Blog powered by TypePad

How much is your blog worth?